I'm a designer focused on growth strategy.
I do insights. I do product.
I also do magical - pairing the two to create things people actually want.
A LITTLE ABOUT ME
I started my career as an industrial designer because I wanted to create beautifully useful products. Success was creating new experiences that not only provided function, but had the ability to make people feel something - evoking emotion.
While the work was powerful, I had a sense that the impact was fundamentally limited. It didn’t matter how well you built something if in fact the thing you were building was the wrong thing to build in the first place.
I’ve been on an exploration through many disciplines ever since; research, brand strategy, service design, digital, business design. These transitions were seamless and helped me position the mindset of design upfront in the business strategy process - a place where my passion for design was strongest.
Today I’m building design teams, org competencies, solutions (some patentable and award winners!), and even launching startups.