Competitors offered laptop stands, but none were functional, portable, and affordable at the same time. We observed a product gap and huge market opportunity.
Honeywell was late to the infrared heating technology party, but wanted to come in and redefine the market. We capitalize on competitor’s shortcomings and launched a product that won by following Honeywell’s historic brand attributes, offering better features, and built in high end touch screen controls.
Evo Arm, an ergonomic work tool, marries a revolutionary counter balancing mechanism with extreme attention to detail. The product is exceptionally beautiful, priced below major competitors, and is the most environmentally friendly product ever created at the company, comprised of 37% recycled material and is 99% recyclable.
Evo Pole, an ergonomic work tool, provides collaboration and space savings. Its streamline appearance and tool-less adjustment demonstrates the company's new design strategy of simplicity and elegance.
A softball sized personal desk fan targeted for a hip and playful crowd. Chillout is a new brand and already a home run for our big box retailers.