I originally posted this on SolidSmack.com
“Design is details. Design is the tiny elements in a product that work their way into final production from hours of sketching, prototyping, and CAD. Details are what the designers agonize over and what the manufactures spend so much time trying to get just right. This post is a homage to all the people who make these details.
I spent a good amount of time yesterday at the International Contemporary Furniture Fair (ICFF), New York City’s annual showcase for contemporary design. The show brings thousands of visitors each year to see over 500 exhibitors displaying product from all over the world. Many visitors glaze right over the products on display missing many design elements, so I made it a point to pick out 60 details to highlight….”
Click over to SolidSmack.com see the post and pictures!
Bradley Derry is an industrial designer and creative team leader whose specialty is to strengthen a company’s capability to delight customers through its product design and brand building. He currently leads a product development team at Innovative Office Products, a premier manufacture of workspace systems and furniture accessories in the Lehigh Valley, Pa. Be sure to visit his site BradleyDerry.com for post updates and connect with him on twitter @Derryest.